LIIAR analysis of The Brief:
L - What does each of my products need to contain:
- Masthead (short, memorable magazine title presented as a large, dominant icon to be noticed)
- The main image (full page) must be an MCU (face and shoulders only) and the subjects face must be able to be clearly seen, and make eye contact with the audience.
-Bright colour scheme with clear house-style of two or three main colours.
- Thumbnail images that illustrate other articles
- Anchorage
- Price & bar code
- Teasing contents along the bottom
- Competitions and free gifts
- Main article / feature advertised must relate to the the main image.
I - I could pretend that I am producing a magazine for an existing publisher, whose other publications have something in common with mine / are totally different to mine (gap in the market)
I - What message / moral / values I intend my magazine to convey about my chosen College and my target audience?
A - Briefly outlining the target audience (I can develop it later when I've made more decisions)
R - How I intend my target audience / College / and the students of that College to be represented? i.e. positively / negatively / accurately / stereotypically / unconventionally? etc.
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